Kannur Vision – Aniyara ads

The News Identity, Imagined Rationally.

Kannur Vision stands out as a premier regional television channel based in Kannur, Kerala, India. Renowned for its prompt reporting on the northern Malabar region, it serves as a vital platform for local news, cultural events, and community concerns. Through its strong online presence, it ensures viewers are well-informed on a wide array of subjects, including current affairs, entertainment, and sports. Its unwavering dedication and vision to upholding journalistic principles and serving the community has garnered widespread trust, not only within Kannur but also beyond its borders.

Logo that Says Everything

Kannur Vision, a prominent regional TV channel, is dedicated to upholding journalistic integrity and serving the community in Kannur and other areas of Malabar. It deeply resonates with the local culture and its people. The channel’s logo is ingeniously crafted from the initials of its name, ‘K’ and ‘V’, skillfully merged to form a cohesive design where the letters undergo significant transformation. Moreover, building upon the foundation of the original logo, the symbol of vision is abstracted and seamlessly integrated with the composition of the letters ‘K’ and ‘V’. This thoughtful approach ensures the continuity of the logo’s identity, facilitating easy recognition by existing customers during its transition. And then the magic happen, the composition revealed an incredible resemblance to the abstract representation of a hand gesture conveying “super,” a sign that evokes a sense of truth and correctness.

Theme

All the Logos are designed in such a way that they are color responsive. Colour adaptability is the trending and most accepted design criteria nowadays. This logo is also designed based on this principle only. The logos can adapt any color depends on its background. Even though, we have choosed red as the base format colour. The hue red conveys danger, violence, urgency. The choice of the logo’s color, “Guardsman Red” (#B30101), stems from a careful study of similar various channels includes regional and worldwide. Brands like Reporter and 24News in the Kerala and Republic in India have successfully used red as their primary color for years now. In Kannur, the colour red holds a deeper emotional significance, as people here have a profound affection for hues associated with temples and traditional art forms like Theyyam. Also, when we closely observe, the radiants of the letters are created magically as rays of light, where media serves as the beam of enlightenment, illuminating society with the brilliance of truth and knowledge. The proposed new colour for the Kannur Visions logo aligns closely with this cherished connection to red. The current logo of Kannur Visions also resonates closely with this newly suggested colour palette. It is used as a promotional color for the base text, which can be white, grey, or even black.

#B301901, red

Use 5% 0r 80% for composition

#fFFFFF, White

Use use 5%, 10% or 80% for composition

#5A59595, Grey

Use 5% 0r 10% for composition

#000000, Black

Use 5% , 10% 0r 80% for composition

How to use?

Adaptability

The logo has design flexibility, which means the logo can be adapted to any context or background. The rule of dominance harmony should apply every application.

Vector Design

Stand alone Design as well as vector design. can be adopted to any colour combinations. Can be used for general positioning of names such posters, banners, bills etc. with negative colour background

Fertility

Inverted colour combinations. Can be applied on any colour context. Here the logo colour is white, can be replaced with any colour based on the colour tune balance or dominance harmony

Let’s Talk

Aniyara Ads understands that branding encompasses more than just a logo or a name; it encapsulates the emotions and commitment that people have towards each business. We consistently strive to evoke these emotional connections for businesses that matter. Its a begining, All the best.